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Key takeaways
- Pet Benefit Solutions is now Wishbone, the new home to Wishbone Total Pet (formerly Total Pet Plan), Wishbone Insurance, and Wishbone Wellness
- All plan benefits, coverage, pricing, and eligibility remain the same
- The Wishbone website, communications, and materials have been updated to reflect the new brand
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The way we care for our pets has changed, and so has the way we think about pet benefits.
Pet Benefit Solutions has played a central role in our story, bringing together three distinct pet benefit plans and the nation’s only veterinary network dedicated to exclusive savings. It’s a story built on more than 30 years of experience making pet care more accessible and helping hundreds of thousands of pets get the care they need.
As we grew, so did our offerings, and while each plan was built to serve a unique purpose, we recognized that the experience of navigating them could be simpler. For pet parents trying to understand their options, there was too much to navigate before getting to what mattered most: choosing the right care.
That matters now more than ever. With 5 out of 7 U.S. households owning at least one pet¹ and the cost of care continuing to rise, pet parents need benefits that are easier to understand, flexible enough to meet different needs, and designed around decisions they’re actually trying to make.
Because pet parenthood isn’t one-size-fits-all, we made a decision: bring all three plans together under one brand that reflects the company we've spent 30 years becoming.
The result: Wishbone pet benefits.
What’s changing and what’s staying the same
Pet Benefit Solutions is now Wishbone. While the name and brand experience are getting an upgrade, the plans and support we’ve built over the years remain the same. What's new is the way everything comes together, making it easier to understand your options and find the right plan.
What remains the same:
- Employer offerings
- Plan benefits and coverage
- Pricing and eligibility
What’s new:
- Pet Benefit Solutions is now Wishbone
- Total Pet Plan has a new name: Wishbone Total Pet
- Our website is now at wishbone.pet
- Fresh branding across all materials and communications
Meet Wishbone: Inspired by the wishes of pet parenthood
Every pet parent wishes for the same thing: more healthy, happy days with their pet. It’s what makes us prepare for the unexpected, stay on top of routine appointments, and look for ways to make everyday pet care more manageable.
Bringing three plans together under Wishbone gives that wish a bigger home to support the different ways pet parents care for their pets:
- Care for the everyday: Wishbone Total Pet
- Care for the unexpected: Wishbone Insurance
- Care for the routine: Wishbone Wellness
Together, they cover the full picture of pet parenthood. Because however you imagine more healthy, happy days with your pet, Wishbone has a plan to help make them possible.
For more information or help deciding between plans, visit our pet parent’s guide to Wishbone pet benefits for a closer look at each option.
Wishbone pet benefits FAQ
Are the plans changing?
No, the plans themselves aren't changing, including their coverage, pricing, and pet eligibility. The one change you’ll notice is that Total Pet Plan is now called Wishbone Total Pet.
Does this change what plans my employer offers?
Plan offerings remain the same, and any changes are dependent on your employer. If you have questions about what Wishbone plans are available to you, your benefits platform is the best place to start.
Is Wishbone a different company than Pet Benefit Solutions?
No, Wishbone is the new brand for Pet Benefit Solutions. We’re the same company with the same team and plans.
How can I enroll in Wishbone?
If Wishbone benefits are offered through your employer, you can enroll online through your benefits platform.
What is Wishbone Total Pet?
Wishbone Total Pet is the new name for the former Total Pet Plan. The plan itself hasn’t changed, and still provides the same everyday pet care savings and perks.
Sources: APPA
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